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The Principle Of Color Matching Of Display Frame
- Mar 19, 2018 -

Through the use of the display of shops and merchandise display skills to highlight the display, beautify the shopping environment, stimulate the consumer senses, facilitate the purchase of a series of effects, but we must first understand the ultimate purpose of doing so: to make possible sales faster. The fastest and most direct contact with a shop display style is to see through the eyes, visual access to information is the fastest and most miscellaneous. How to intercept his attention in a hasty glimpse of the consumer?

The final effect of the display is to create a unified style of the shop as a whole, so the appearance design of the display frame starts with the color selection. We need to pay attention to color hue, lightness, purity three aspects. Hue refers to the appearance and name of color, in the production of display racks, we often use Pantone color Card as a reference. In the display industry, seeing can not be a reality, only the real thing is true. The resolution of different monitors is not the same, electronic documents are far from physical reliability. If you need to customize the display, it is best to Pantone color Card as a reference or send us in kind, in contrast to color.

The lightness of color actually refers to the whole of a light and shade change, like from day to night, there is a gradual process. Yellow is the most obvious color in nature. The purity of the color is also called saturation, the higher the purity of the color naturally brighter. The purity and lightness of color are usually influenced by each other, such as yellow, purity and lightness. Display frame use such a color must be enough to absorb the eye, the consumer's eyes can find it at the first time. But it has advantages and disadvantages, bright color is easy to attract consumers ' eyes, but also easy to conceal the light of the product. Sell products Most bogey maiduhuanzhu, color brightness needs to be controlled within a certain range.