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American E-commerce Competition Is Heating Up! Wal-Mart Is Expected To Surpass Apple As The Third-largest Online Retailer This Year
- Nov 21, 2018 -

The foreign Christmas purchase "The Black Friday" is about to come, entering the fierce competition season, and the big and small retailers are ready to fight.



Looking back at this year's performance, retail giant Wal-Mart performed well - according to eMarketer's latest forecast, Wal-Mart will surpass Apple and become the third-largest e-commerce company in the US this year. By the end of 2018, the entire Wal-Mart Group, including Wal-Mart's online and offline chain stores, high-end membership store Sams Club and its luxury e-commerce provider Jet.com, will account for 4% of all e-commerce sales in the US, totaling 20.91 billion. Dollar.


Compared with its peers, Wal-Mart's growth in e-commerce business this year is surprising, with sales increasing by 39.4%. Wal-Mart's recently released Q3 earnings report shows that its e-commerce revenue growth rate reached 43%. In contrast, Apple's business growth is expected to be around 18% in the face of declining global smartphone shipments and weak sales this year.


This year's Wal-Mart e-commerce business may be summed up in a key word: the battle. According to eMarketer's report, the total amount of e-commerce in the United States is expected to increase by 16.0% in 2018, accounting for 9.8% of total US retail sales this year. At the same time, the competition for e-commerce in the United States is still heating up. The Amazon, which accounts for half of the e-commerce, has already turned to the offline line, while the offline giant Wal-Mart has started its online journey.


In the face of the unmanned convenience store Amazon Go, the distribution of Prime members for the fresh and the same day, and the substantial expansion in India, Wal-Mart's response is to invest $16 billion to acquire a 77% stake in Indian e-commerce giant Flipkart, and its Sams Club also announced Launch an unmanned convenience store to counter Amazon Go.


In addition, Amazon has also stepped up to the store since mentioning the day service. In the Chinese market, according to the Economic Observer Network, Wal-Mart and Jingdong have cooperated with each other to provide one-hour door-to-door service in 230 stores in China. The scanning code purchase program is another attempt on the Wal-Mart code line.


Although Wal-Mart's e-commerce business is growing rapidly, it is still dwarfed by Amazon. This year, the home appliance giant will receive more than $252.1 billion in domestic revenue, up 29% year-on-year. This means that Amazon will have nearly half of the US e-commerce share, and Wal-Mart's online journey is still long.