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South Korea Seoul Gallery M MISSHA (mystery still) concept flagship store design
- Nov 12, 2018 -

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The store is different from the traditional MISSHA image, the brand image is very avant-garde, the overflow of more powerful self-confidence and personality, the pursuit of fun and new changes, the new "Gallery M" concept for the brand gathered in the millennial generation of young people, the full The open space is closer to the customer. This special novelty shopping experience comes from the Betwin Space Design design agency. The store has a second floor and is located in the Gangnam district of Seoul.

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The Gallery M concept is embodied in a gallery's artistic sense, with a strong visual impact. At the same time, each series of products is focused by color blocks, and each series of products is directly displayed for the intuitive experience of customers. Going to the store for a circle is like attending a painting exhibition or watching a catwalk.

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The space looks not only very emotional, but also greatly exceeds the previous store in terms of service. It is almost as professional as the exhibitor to request an independent professional consultation window. You can get experience sharing and get professional consultation. You can also try your own makeup in the independent dressing room and so on.

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Brand introduction: MISSHA mystery is also a brand of ABLE C&C Co., Ltd., one of the three major cosmetics groups in Korea. It also advocates high-end cosmetics that provide daily necessities at reasonable prices. It has more than 500 skin care, make-up, special-function cosmetics and tools. A variety of products. Mystery still cosmetics mainly include mystery before makeup, mystery BB cream, mystery mascara, mystery eye shadow, mystery still mask, mystery still concealer and so on.

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Coming to the second floor, there is a weekly salon of various artists' collaborations every week, providing a very good communication space for customers who are still white or need sophisticated makeup techniques. In fact, MISSHA brand companies have great expectations for the concept of "Gallery M". I hope that every corner of the space and MISSHA products will be like art, which can make itself a center.

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