Zhongshan Ten Suqare Display Co.,Ltd

Designer and manufacturer for custom retail displays since 2006!

Home > Knowledge > Content
New York Hermes Petit h boutique design
- Oct 18, 2018 -

image

Petit h is a unique laboratory that combines traditional craftsmanship with original creative thinking. The studio is made up of a group of artisans, led by the creative director and founder of the sixth generation of the Hermès family, Petit h, Pascale Mussard. Exquisite original items imagined and created by the studio are sold at Hermès' petit h tour store around the world. These items reflect the brand's craftsmanship and creativity.

image

New York Hermes Petit h boutique design

image

DML, a creative agency based in New York, commissioned a series of petit h temporary store environments commissioned by Hermès to appear in Manhattan boutiques during the festival. The concept developed by DML was inspired by the original hand-painting of Pascale Mussard's son, Alexandre Mussard, and in collaboration with designer Checkland Kindleysides, who creatively realized their vision in a three-dimensional retail environment. The temporary store contains a series of specially crafted petit h objects that are displayed in an abstract holiday scene.

image

New York Hermes Petit h boutique design

image

DML collaborates with Checkland Kindleysides on everything from interactive window displays, interior architecture and digital content design experiences, including interactive animated films created from Alexandre's original drawings. Checkland Kindleysides produces and manufactures every element of the store in a 16,000 square foot studio.

image

New York Hermes Petit h boutique design

image

Theme window display: A series of six interactive windows with power units arranged on the façade of the Hermès Madison boutique. Together they form the contemporary abstraction of the traditional Christmas calendar, conveying the magic of the festival, presenting the iconic items of the petit h series. Above each window, metal vinyl is used to create a mysterious and abstract starry night of gold and night.