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Jakarta Rollover Reaction cosmetics store design
- Oct 24, 2018 -

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The store is located in Plaza Indonesia, the most prestigious shopping mall in Jakarta, the capital of Indonesia. In addition to a variety of international luxury brands, including Stella McCartney, Bulgari and Versace, there are also some well-known domestic brands such as Obin, Butik Iwan Tirta and Batik Keris, which offer the highest quality to customers. Batik and the most fashionable ready-to-wear in Indonesia.

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The store is designed by E.L., and the lighting is designed by erreLUCE. The store has transformed the space with the concept of “blank canvas” to make the product in the best form. The textured paint on the wall is made of acrylic paint and stainless steel to give a better reflection of light.

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As the trademark of Rollover Reaction, the color is orange, and the designer chose a white terrazzo with orange tones to intertwin the concept. In the storefront, a large number of stainless steel and white/grey tones are used for the structural layout design, and the analogy between the space and the product forms a more uniform and similar style with the brand.

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