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[industrial style] Germany StockWerk fashion brand collection store design
- Oct 20, 2018 -

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The store is located at Trendhouse M14 in the pedestrian area of Melle, Wellingholzhausen, Lower Saxony, Germany. It is a 365 square meter retail space with a total area of 1,500 square meters and was opened in three and a half months.

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The top floor is extended by an additional floor and connected to a part of the existing roof. The beams of the old roof structure are exposed and extend from the floor and side walls to the roof together with the parquet panels, creating a clear area for denim items. Dark shelves filled with jeans extend over the entire wall.

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In addition, the tones are set by grey concrete bricks and white walls and ceilings. The herringbone elements used on some wall panels and the furniture veneer angle in the center of the room echo the contours of the room. Antique brass strips and faded black steel surfaces form a harmonious connection with the rough denim area. This creates an industrial loft style with a unique personality.

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The Ms. area looks more uniform and now looks less complicated. The number of stores has decreased and individual brands have merged to create a modern mainstream world. The Opus, Someday and Marc O'Polo brands combine on the mezzanine level to create a modern and confident area.

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The StockWerk fashion collection store was designed by Konrad Knoblauch GmbH. The original attic was designed into the more common industrial space style in Germany to form a unified brand association. The display box and showcase with more old craftsmanship in the space to match Its casual sports style product display.

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The first floor focuses on the young fashion district and is designed with young target groups in mind. Cool styles can be summed up with intense colors, pink meshes, large faces on wallpaper and fabric-covered elements. Lounges, drinks and free WiFi complete the casual design. It also offers men the latest fashion trends.

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The StockWerk fashion collection store was designed by Konrad Knoblauch GmbH. The original attic was designed into the more common industrial space style in Germany to form a unified brand association. The display box and showcase with more old craftsmanship in the space to match Its casual sports style product display.

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Complex shelf elements with a sturdy rear panel, simple angular cubes and tables, old furniture and vintage decorations (such as jukeboxes, cinema seats and work benches) create a confident and masculine atmosphere. The cashier's desk, painted white from the front of the old drawer, adds a playful touch to the masculine environment.

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The store belongs to STOCK Fashion Company, and the design of the store has reached a new level of retailing. It combines the appreciation of the city, retail, food and coffee to form a more casual place.

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The café design is a complete gourmet space with a complete set of coffee machines and accessories, appliances, seating furniture (approximately 25), living accessories and a selection of food and beverages. The combination of fashion and food has been used in a variety of retail locations over the years, creating a new retail space design trend based on different brand needs.

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STOCK was founded in 1859 as a restaurant in Wellingholzhausen, Germany. Today, it also offers fashion for women, men and children, with more than 70 employees. Stock, Melle and Trendhaus M14 have different model stores for different groups. Currently, Stock now offers a full range of fashion for men and women, and now has entered the fifth generation brand image.