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Dutch Fendi FENDI luxury brand store design
- Sep 28, 2018 -

The Fendi FENDI luxury brand store is located at 71 Hoftestrasse in Amsterdam, Netherlands. It is about 230 square meters and has two floors. The store is a mid-19th century building. FENDI commissioned Milan's practice and long-term experience. Partner Dimore Studio creates a matching interior design. Simple lines and exquisite lighting are a modern retail space.

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Compared with other major cities around the world, the luxury retail industry in the Dutch capital may have been quite late, but it is now accelerating and seeing an unprecedented number of flagship stores in the upstream luxury market. This location is a collection of luxury brands near the three most famous museums in Amsterdam. All luxury brands are here, and the new Fendi is no exception.

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The first floor is the location of the women's collection, displaying the brand's clothing, accessories, bags and glasses. Going inside, in the extension of the glass roof, it is used to display clothing. The stairs and walls are all made of marble. The details are made of copper metal design handles and display assemblies. The material is luxurious on the brand.

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On the second floor, Fendi's complete men's collection is displayed, which is more quiet, the men's area is designed in relatively dark tones, and the men's lounge area on the same floor features leather benches and sofas.

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