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Design of the flagship store of Miu Miu , Paris, France
- Nov 03, 2018 -

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Paris, France, as the fashion capital of the world, attracts major brands, so that the brand's leading edge is also related to the city, and they are constantly seeking to consolidate their position. And this is what Muu Miu , a subsidiary of the Prada Group, has done, and is experimental and has another expression of the same design philosophy as Prada.

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Over the years, the Milan-based luxury brand has had a strong influence in the town, with eight stores in leading department stores, but recently it has greatly enhanced its image by opening an independent flagship store. Located at one of the most prestigious addresses of the French capital, St.-Honoré (fuebourg St.-Honoré), the Miu Miu store covers an area of 540 square meters (5813 square feet) and is spread over three floors of a 19th century building.

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In addition to the gorgeous decoration, the exterior has three large windows that allow the day to be filled with sunlight and two separate entrances. Inside, typical Parisian architecture has been meticulously restored: fine stucco details on walls and ceilings, and large fireplaces with frames that ensure a unique space. Interestingly, the iconic gold brocade fabric is now designed for the brand's harmonious light blue. The ceiling and floor are in the same shades to create a monochrome box. The new Miu Miu flagship store owns the brand's full range of women's apparel, accessories, bags, shoes, glasses and fragrances.

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Design of the flagship store of Miu Miu , Paris, France