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Design of Men's Department Store Footwear Area at Dubai Mall, UAE
- Dec 08, 2018 -

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Shed, an interior architect based in London and Singapore, was once again commissioned by the Chalhoub Group, a leading partner in luxury goods in the Middle East, to design their latest retail-expanded shoe area. Located in the world's largest shopping mall, the shoe area within the Dubai Mall is a globally recognized destination for luxury footwear.

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The new men's shoe area reflects the taste and values of modern men's shoes. The 3000-square-foot shoe area is divided into three sub-sections: designer-branded sneakers, modern and classic.

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Design of Men's Department Store Footwear Area at Dubai Mall, UAE

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Instead of dividing the three spatial bars, the design concept is to coordinate all three regions with each other and express their unique aesthetics. A key element of the program is the blue colored wood flooring that extends throughout the program. From the fashion district to the classic area, the areas are connected by a transition of color gradients and pattern bricks.

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“Designer Sneakers” is designed for avant-garde people. For fashion and brand-conscious fashion people, the region fully reflects these values. Geometric floor profiles with polished metal frame showcases create a perfect futuristic environment to fully demonstrate the sneaker brand.

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The “modern” zone is embodied in a dynamic form and a bold permanent device. Representing the space of modern people with artistic and cultural awareness. Four large sculpture fins with rose gold mesh display racks symbolically circling the patterned carpet and central seating area.

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The versatile layout of the showcase and luxury seating in the “Classic” area creates a more personalized shopping experience and differentiated service. There are more elaborate custom displays to layer the boutique footwear.