Zhongshan Ten Suqare Display Co.,Ltd

Designer and manufacturer for custom retail displays since 2006!

Home > Knowledge > Content
American net red brand UK premiere - British Anastasia Beverley Hills beauty store design
- Oct 15, 2018 -

The Anastasia Beverley Hills beauty store opened its first franchise retail store in the UK for the first time in June. The store is located at the Trafford Centre in the Selfridges department store in Manchester. Square meters. Another store opened this month at Selfridges in Oxford Street, London.

image

The store was designed by Sheridan & Co, and the launch of the retail store is part of the brand's global expansion plan to capture a foothold in the European market. With nearly 17 million fans on Instagram, Anastasia Beverley Hills has evolved into a groundbreaking cosmetics brand, especially with its patented “golden ratio” approach to create a perfect eyebrow product line.

image

Sheridan & Co's design team was invited to work closely with Anastasia Soare's team and Claudia Soare, daughter of the American brand founder Anastasia Soare (a Hollywood-recognized "Beauty Queen"). Together they work together to design, develop and install a retail franchise store tailored to Selfridge's clean and bright cosmetic and cosmetic environment, which will also make the brand stand out and trigger an important feature of its interaction with its products.

image

Michael Sheridan, Chairman and CEO of Sheridan & Co, commented: “With its huge social media, Anastasia Beverley Hills is a brand that cannot be ignored in the US, even though it is relatively young, but with its A collection of high-quality, easy-to-access cosmetics that have found fans among a wide range of consumers – from millennials to professional make-up artists to celebrities. Our challenge is to help this successful American brand enter the UK market with its franchise features. Catering to European tastes, it agrees and recognizes the importance of social media.

image

Anastasia's brand palette is mainly black. However, Selfridges' beauty area also features a number of black-denominated beauty concessions, and the design team chose to create a retail space that is ultra-branded and experiencing the smoky aesthetics. Using a swatch that includes ivory, rose gold and matte black tones, the modified overall effect is still a step closer to the Anastasia brand. The brand is made of brushed rose gold, and the end of each ivory consultation counter is embellished with exquisite branding.

image

The rose gold frame also constitutes a minimalist mirror for each make-up station, with a black matte countertop design that contrasts sharply with ivory. The pedestal on the display stand displays the brand's various beauty products, all of which are franchise and unique. Its pillars and walls are also branded tones by the brand.

image

Michael Sheridan added: "The fusion of black and white and the subtle changes in brushed rose gold give the brand a retail business with a feminine but unique modern identity that will further attract consumers online. Anastasia Beverley Hills has an elegant and superior design that matches its existing brand values and guidelines. The positioning is clear: it is a luxury brand that enables consumers to use professional and professional tools. Achieve the best results."